If you're struggling to plan quality video marketing content for your business, then this information is for you.
Determine What Video Content To Produce
Plan the types of videos you will produce based on your specific marketing goals.
How will the content be distributed. Website, social media, paid ads or email marketing campaign.
Plan to maximize the production process by shooting content for multiple videos and different platforms.
Determine the best aspect ratio for your video content. Horizontal (16:9) Vertical (9:16) Square (1:1).
Create content formats specific to your business. Featured project, staff spotlight, testimonials etc.
DIY vs Hiring A Professional
Decide if you are going to hire a professional videographer or produce the content inhouse.
If creating internally, evaluate the quality of the video you can produce in-house, determine who will handle the production and post-production, and identify the necessary equipment.
When hiring a professional, involve them in the pre-production phase to assist in developing ideas, enhance production planning, and provide guidance on maximizing content creation.
Plan, Script And Storyboard Your Videos
Firstly determine if the video content will be scripted, non-scripted or a combination of both.
Non-Scripted Video Content
Plan detailed interview questions that address all the content points you want to include in the video.
Determine interview subjects and allocate relevant questions.
Create a B-roll shot list for supplementary footage. It's beneficial to outline what you need and then capture additional shots as opportunities arise on the day.
Identify the most suitable locations for conducting your interviews. Look for locations that offer visual interest.
Identify the locations required for filming your B-roll footage. Check if you need permission to access and consider any scheduling requirements.
Consider using an AV script to outline interviews and corresponding B-roll footage.
Plan any needed graphics, titles and animations.
Non-Scripted Content Examples
Scripted Video Content
Create a video script intended for delivery as a monologue or narration.
Write concise messaging to hook attention, deliver your message and call people to action.
Decide how the information will be presented. Onscreen presenter, narration or titles.
A read through will allow you to determine how long the script will run.
Create a shot list to complement the script. Decide on the visuals to include and the number of shots needed.
Create a storyboard by combining your script and shot list.
Plan any needed graphics, titles and animations.
Scripted Content Examples
Create A Content Production Schedule
Plan a detailed schedule to shoot video content. Include time to setup camera, lighting and audio
Schedule production shoots based on location and participant schedules for maximum efficiency.
Create a post-production schedule to anticipate the time needed to edit all the video content.
Will all the content be produced prior to posting or will the schedule be ongoing production and posting over a set period of time.
With your production plan in place, you're now prepared to either shoot your video content yourself or hire a professional to bring your content to life.
Want help planning your video content?
Contact us for information on our consultation and production services.
Comments