Define Your Business & Marketing Goals
Brand Awareness: Increase visibility and recognition.
Lead Generation: Capture new customers.
Sales & Conversions: Drive sales.
Engagement: Increase interaction with your audience.
Customer Education: Provide tutorials or product demos.
Identify Your Target Audience
Define your target demographics (age, gender, location, interests).
Understand their pain points and preferences.
Identify the different platforms they use.
Determine Best Distribution Platforms
What social media platforms are most appropriate for your business.
How can your website be optimized with conversion video content.
How can you integrate video content into your email marketing campaigns.
Which platforms best suit your marketing goals.
Determine The Best Video Types For Your Marketing Goals
About Us
Create an About Us video to establish trust and an emotional bond with prospective customers by showcasing your business, products, services, and culture. This is an excellent way to enhance brand awareness and boost website sales.
Customer Testimonials
A potent marketing tool for establishing trust, enhancing brand visibility, and adding a human touch to your brand. Customer testimonials have a strong impact on your website, can be incorporated into other marketing videos, and are useful in social media and email marketing campaigns.
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Product & Service
Videos showcasing your products and services enable potential customers to gain insight into your distinct offerings, fostering trust and a connection with your brand. They aid in boosting sales on your website, enhance brand awareness, generate leads through social media, and captivate audiences in email marketing.
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Social Media Content (Organic & Paid)
Adding quality video content to your social media schedule effectively boosts engagement and enhances brand recognition. Organic content serves to establish trust and inform potential customers. Paid advertisements are a fantastic means to enhance brand awareness, attract leads, and increase website traffic.
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Event Coverage
Videos of events are an excellent method to highlight key moments from conferences, gatherings, and other special occasions organized by your company. These videos help promote your company culture, foster trust, attract leads, and enhance brand awareness.
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Tips For Distributing Your Video Content
Use keywords in titles, descriptions and tags to enhance SEO.
Create thumbnails for better engagement.
Upload video content to company YouTube or Vimeo channel. (Use relevant keywords for SEO)
Embed videos on company website using YouTube or Vimeo links.
Promote website pages with video content by sharing the page links on social media platforms.
Schedule content to company social media platforms. (Use backlinks to your website.)
Share content on social media groups relevant to your business.
Run paid ad campaigns with relevant content. (An ongoing lead generation strategy)
Collaborate with a marketing agency to run paid social media campaigns with your content.
Implement video content into email marketing campaigns. (Email marketing has the best ROI)
Implement relevant video content onto website blog posts.
Measure Video Performance & Optimize
Track views, watch time, click-through rates and conversions.
A/B test different video formats and styles to determine best performance.
Adjust strategy based on audience feedback and analytics.
Do you want help developing your own video content marketing strategy?
Contact us to learn about our consultation and production services.
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